SHAMSA MOHAMMED

Shamsa MohammedShamsa is a communications specialist with over 10 years of experience. She currently serves as the Head of Communications and Marketing at Synergetic Development Group. She has been instrumental in the development and execution of communication plans, resulting in better internal stakeholder alignment. Shamsa also led in the adoption of cutting-edge marketing technologies, improving campaign efficiency and reducing new customer acquisition costs.

She aligned internal and external communication efforts, contributing to a seamless brand narrative and boosting stakeholder trust. Shamsa also advised senior executives on organizational developments, enabling data-backed decision-making and contributing to an increase in strategic agility.

She also served as the Marketing and Operations Lead IBM Client/Innovation Centre, IBM East Africa Ltd where she collaborated on innovative projects with department heads, increasing market presence by 36% through targeted campaigns and initiatives.

Also at IBM East Africa Ltd, she streamlined partner project management, ensuring on-time delivery of initiatives through effective status meetings, leading to an improvement in project efficiency. She also had a stint at United States Agency for International Development (USAID) where she contributed to the development of a comprehensive communications plan, ensuring alignment with organizational goals and stakeholder engagement. She also spearheaded the planning of USAID/Kenya’s 50th Anniversary celebration, ensuring a high-impact event that strengthened stakeholder relationships. Shamsa holds a degree in Journalism from the United States International University- Africa (USIU-A).

Education

  • Bachelor’s Degree in Journalism – United States International University-Africa (USIU-A)

Professional Experience

Head of Communications & Marketing – Synergetic Development Group

  • Developed and executed communication plans that improved internal stakeholder alignment.
  • Led adoption of advanced marketing technologies, improving efficiency and lowering acquisition costs.
  • Integrated internal and external messaging for a consistent brand narrative.
  • Advised senior executives on strategic decisions using data-driven insights.

Marketing & Operations Lead, IBM Client/Innovation Centre – IBM East Africa Ltd

  • Collaborated on innovative projects with department heads, increasing market presence by 36%.
  • Streamlined partner project management to ensure timely delivery and improve efficiency.

Communications Specialist – United States Agency for International Development (USAID)

  • Developed a comprehensive communications plan aligned with organizational goals.
  • Led planning for USAID/Kenya’s 50th Anniversary celebration, strengthening stakeholder relationships.

Skills

  • Strategic Communications & Marketing
  • Brand Messaging & Positioning
  • Stakeholder Engagement
  • Marketing Technology Implementation
  • Campaign Planning & Optimization
  • Corporate Communications
  • Event Planning & Execution
  • Data-Driven Decision Making
  • Internal Communications
  • Project Coordination & Delivery